Per Capita Income (PCI) is one of the most widely used indicators for gauging the economic performance and changing fortunes of local economies. It is used as a yardstick to assess the economic well being of a region's residents and the quality of consumer markets. It serves as a barometer for calibrating the economic performance of a region over time and to judge differences in relative economic prosperity between regions. Shifting trends in local per capita income growth have important social and political ramifications and significant implications in formulating local economic development strategies and initiatives.

Personal income is measured as a flow throughout the year, while the measurement of population is at one point in mid-year. Therefore, per capita income is distorted if a significant change in population occurs during the year.

For smaller counties in particular, per capita income in any given year may be exceptionally high or low for the short run because of unusual local conditions, such as a bumper crop, a catastrophe, or a major construction project as the building of a dam or nuclear power plant.

Farm incomes are notorious for being especially volatile year-to-year, owing to changing weather, commodity market conditions, and alterations in government programs. Therefore, the per capita income of farm-dependent counties may exhibit sharp fluctuations over time.

The presence of large institutional populations--such as residents attending a local college or the residents of a local prison or state mental institution--can significantly lower the per capita income estimates of an area. Such results may not reflect the relative economic well being of the non-institutional population and may mislead if care is not given to their interpretation.

Figure 1 depicts Horry County's annual per capita personal income over 1970-2022 in current and constant (2017) dollars. Constant dollar measurements remove the effects of inflation. They allow for comparison of changes in the real purchasing power of Horry County over time.

When measured in current dollars, Horry County's per capita personal income increased 1,461.69%, from $3,009 in 1970 to $46,995 in 2022. When measured in constant 2017 dollars to adjust for inflation, it advanced 166.01%, from $15,224 in 1970 to $40,498 in 2022.

Figure 2 tracks Horry County's and South Carolina's annual real per capita personal income for the period 1969-2022 to illustrate real per capita personal income patterns over time. During this 54-year period, Horry County's real per capita personal income rose from $14,683 in 1969 to $40,498 in 2022, for a net gain of $25,814, or 175.81%. In comparison, South Carolina's real per capita personal income increased from $15,670 in 1969 to $46,206 in 2022, for a net gain of $30,536, or 194.87%.

Figure 3 portrays Horry County's real per capita personal income growth in a broader context by offering direct comparisons across time with South Carolina, the United States. The growth indices shown here express each region's real per capita personal income in 1969 as a base figure of 100, and the real per capita personal incomes in later years as a percentage of the 1969 base figure. This method allows for more direct comparison of differences in real per capita personal income growth between regions that may differ vastly in size.

Horry County's overall real per capita personal income growth was 175.81% over 1969-2022 trailed South Carolina's increase of 194.87%, and outpaced the United States' increase of 171.04%.

Figure 4 depicts the trends for per capita personal income relative to the national average by tracing Horry County and South Carolina per capita personal income as a percent of the national average over 1969-2022.

In 1969, Horry County's per capita personal income amounted to 70.54% of the national average; in 2022, it approximated 71.78%. Similarly, in 1969, South Carolina's per capita personal income totaled 75.28% of the national average; in 2022, it consisted of 81.90%.

Figure 5 displays the short-run pattern of Horry County's real per capita personal income growth by tracking the year-to-year percent change over 1970-2022. The average annual percent change for the entire 53-year period is also illustrated on this chart to provide a benchmark for gauging periods of relative high--and relative low--growth against the backdrop of the long-term average.

On average, Horry County's real per capita personal income grew at an annual rate of 1.97% over 1970-2022. The county recorded its highest growth in 1971 (9.11%) and recorded its lowest growth in 2022 (-7.25%). In 2022, Horry County's real per capita personal income declined by -7.25%

Over the past five decades some counties have experienced extreme swings in growth, and often such swings have tended to coincide with the decades themselves. Figure 6 again traces the annual percent change in Horry County's real per capita personal income since 1970, but this time they are displayed with average growth rates for the decade of the 1970s, 1980s, 1990s, 2000s, 2010s, and 2020-2022.

During the 1970s, Horry County's annual real per capita personal income growth rate averaged 3.19%. It averaged 2.89% in the 1980s, 2.19% throughout the 1990s, 0.09% in the 2000s, 1.79% throughout the 2010s, 0.94% thus far this decade (2020-2022).

Figure 7 compares the decade average growth rates for Horry County noted in the previous graph with the corresponding decade averages for South Carolina and the nation. As the chart reveals, Horry County's average annual real per capita personal income growth topped South Carolina's average throughout the 1970s (3.19% vs. 2.77%), recorded above South Carolina's average in the 1980s (2.89% vs. 2.60%), fell below South Carolina's average throughout the 1990s (2.19% vs. 2.19%), posted below South Carolina's average during the 2000s (0.09% vs. 0.91%), fell below South Carolina's average in the 2010s (1.79% vs. 2.19%), and fell below South Carolina's average over the 3 year period of the current decade, 2020-2022 (0.94% vs. 1.29%).

Finally, relative to nationwide real per capita personal income growth trends, Horry County outperformed the nation during the 1970s (3.19% vs. 2.37%), outpaced the nation in the 1980s (2.89% vs. 2.19%), registered above the nation in the 1990s (2.19% vs. 2.01%), fell under the nation during the 2000s (0.09% vs. 1.10%), lagged the nation over the 2010s (1.79% vs. 1.97%), and lagged the nation over 2020-2022 (0.94% vs. 1.78%).